The #iBrand Weekly: Lego Pieces it Together
Our iAcquire #iBrand of the week (wait for it….) is Lego. A brand with legs, Lego has transformed its flagship toy into a media empire. From brilliant storytelling to a multilateral multimedia platform, here’s how Lego pieced it all together.
7 Questions with Content Marketing Maverick Barry Feldman
We grabbed a beer with content marketing consultant, copywriter and creative director of Feldman Creative, Barry Feldman. Here, he shares his thoughts on digital marketing, visual content and what’s next in content marketing.
Email Marketing, Part III: The Secrets to Achieving Better Results
In the final installment of this email marketing series, content marketing strategist Barry Feldman shares secrets for measuring and increasing email campaign success.
Creating Rock-Solid Copy: An Interview with Copyblogger’s Director of Content
What’s the secret to content marketing success? We go on the record with Jerod Morris, director of content for Copyblogger, and talk viral content, storytelling and the role of writers in today’s content-driven marketing landscape.
Confab Continued: Hummingbird for Content Strategists with James Gunter
Digital marketing strategist James Gunter presented “Hummingbird for Content Strategists” at Confab Central. In this interview, he expands on his SEO-for-content insights.
Confab Continued: An Interview with GE’s Katrina Craigwell
GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.
Email Marketing, Part II: Make Your Email Programs Work
In the second part of this email marketing series, content strategist Barry Feldman delves into effective techniques for generating higher email open rates and response.
Email Marketing, Part I: Where it’s @ or Old Hat?
Cool or old school? In this first part of a three-article series, content marketing strategist Barry Feldman makes a case for the value of email marketing.
The Guide to Creating Shareable Content on Google+
Digital marketing consultant and speaker Brian Honigman shares tips and techniques for energizing your Google+ brand page with dynamic, shareable content.
Onsite Search: An Overlooked and Under-Utilized Marketing Tool
Onsite search, as important as it can be, is often neglected. Enhance the user experience with an onsite search feature on your site.