Building the Content Marketing Team to Take You to the Promised Land
The most effective content marketing teams are assembled from a strategic mix of talent with a strong “chief storyteller” at the helm. Content strategist Barry Feldman shares his tips and techniques along with those of other industry leaders for building a content dream team.
Are You Feeding Readers a Healthy Mix of Quality Content?
Content strategist Barry Feldman spins a tale of rock-’n'-roll, tasty food analogies and the components of a balanced content plate.
6 Insights from Content’s Brightest Minds
Content insights from the minds at Facebook, Instagram and the ever-agile consulting world.
Q&A with Content Strategist Clinton Forry
Content strategist Clinton Forry gives us his take on how content strategy differs between agency and in-house, the importance of informing strategy with data, and where content strategy is headed in the future.
Search Shines its Light on High Authority Bloggers
Five high-profile bloggers share insights about their craft, how blogging has enhanced their authority and where they go for inspiration.
3 Bad Business Blogging Strategies You Might be Using
The three most common approaches to business blogging, where these strategies can go wrong and what to adjust to make them work.
Nontent: Content That Fails to Connect or Convert
By definition, the “content” in content marketing should be relevant and provide value to your audience. Why the endless supply of content that doesn’t connect or convert? Content marketing strategist Barry Feldman puts an end to this nontent.
The #iBrand Weekly: Lego Pieces it Together
Our iAcquire #iBrand of the week (wait for it….) is Lego. A brand with legs, Lego has transformed its flagship toy into a media empire. From brilliant storytelling to a multilateral multimedia platform, here’s how Lego pieced it all together.
7 Questions with Content Marketing Maverick Barry Feldman
We grabbed a beer with content marketing consultant, copywriter and creative director of Feldman Creative, Barry Feldman. Here, he shares his thoughts on digital marketing, visual content and what’s next in content marketing.
Email Marketing, Part III: The Secrets to Achieving Better Results
In the final installment of this email marketing series, content marketing strategist Barry Feldman shares secrets for measuring and increasing email campaign success.