No matter how small your target audience, you undoubtedly have different segments of people coming to your site. You want to talk to each group in their language about what appeals to them most. Using personas will help you achieve this customized form of communication.

When it comes to content marketing, you will likely want to do more than just place quality content on your own website. There are many ways you can drive traffic and build links to your website by placing content offsite. The following are different types of content you can create for offsite placement, how to…

A business crisis may come in many forms – product recalls, server meltdowns, reputation-damaging actions by a member of the company, and so forth. Depending on the size of your business, a crisis may a few customers, hundreds, thousands, or even millions. Regardless of the size of your business, you will want to have a…

While it may be nice to get lots of social shares, comments, and publicity when you create quality content, your real goal as a business should be getting a lot of conversions as well. We’ve talked about developing buyer personas to help create content that converts. Now, let’s look at some 15 ways to make…

You can’t become the leading site in your space if you haven’t first looked at the brands you’re up against. By assessing competitors on three levels — SEO, Social, and content — you’ll have the best idea of the strategy you’ll need to implement to put your team on top.

A few months ago, we published a guide on how to measure the success of your guest posting campaign. Of course, before you can measure your success, you have to get published on other blogs first. Photo Credit: Steve Koukoulas on Flickr. In today’s post, we’re going to share the top ten tips for getting…