Up Close & Personal Link Building Series: Preparing for Personas

“Personas” doesn’t have to be a bad word. In fact, the question of authenticity is centuries old. Charles Dickens used the pen name “Boz” for journalism he didn’t want published under his own name. But here’s the thing about the age of digital media: if you lie, you’re eventually going to get busted. And you…

Editorial Calendar Dos and Don’ts

Maintaining an editorial calendar involves a careful balance of planning ahead without neglecting important changes as they come up. Use these guidelines to help ease this process.

SEO’s Persona Problem: The White Lie of Link Building

The Tooth Fairy. Santa. The Easter Bunny. Manti Te’o’s dead girlfriend. One word to describe all of the above? “Nonexistent.” The same as “grown-ups” know better about the tooth fairy, those of us in SEO, social media and other related industries consider ourselves to ‘know better’ about the lack of authenticity online. Online marketers and…

Measuring Your Online Marketing in Google Analytics

If you want to have a successful, well-rounded online marketing strategy that includes content, local, social, and SEO, then you will need to have a plan in place to measure the results of those campaigns. Fortunately, you can use some advanced features in Google Analytics to analyze the data you need to determine which strategies…

31 Types of Content for Every Day of the Month

There are no excuses for repeating the same types of content over and over. Read through these 31 ideas to create fresh content for every day on your calendar.

Using Embed Code? Randomize your Links & Anchor Text

**UPDATE** Australia’s own Tom Johns was awesome enough to turn this into a WordPress Plugin. One of the recurring questions I get in the office when we’re discussing the launch of widgets and infographics is “how aggressive should we be with the anchor text in the embed code?” This is likely the result of Matt Cutts’ threat on infographics…

Organic Content Strategy: Go Green

As you prepare your organic content strategy, you’ll need to Generate a blog and social media accounts, Restructure your site to optimize it, Educate and Engage your audience, and Network with thought leaders in your space to build momentum.

Preparing Your Content Marketing for 2013

Last week, we looked at ways to prepare your social media marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your content marketing is ready for a successful new year. See What Content Did Best in…

12 Personas of Linkmas – DARKSOULSLAYER67 and Redneck Randy

“On the 12th day of Linkmas, my audience said to me…” Not sure how to end that sentence? Don’t worry – we will for you. The iAcquire Linkmas workshop has been busy this season with Linkmas tips from SEO experts, and we’re all about giving, no matter what you’re celebrating this year (after Christmas sales,…