Optimizing Videos for YouTube and Vimeo
Ready to take your content marketing to the next level? Then video marketing is the answer. Best of all, videos are very search friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased…
Ask an Expert: Educating C-Suite Decision Makers About Content Marketing
As content becomes at the forefront of most business’ marketing mix, it’s clear that more and more C-Suite decision makers are becoming more knowledgable about content, SEO, and related inbound marketing activities. But, let’s be honest: not every exec has drank the content Kool Aid. In light of the pervasive knowledge gap of inbound, content,…
How I Wrote The New Site Copy
Learn how iAcquire’s SEO Content Strategist went about writing the copy for the new iAcquire site. Find out about the challenges that he faced, and how he utilized content strategy to pull it together.
Transforming Content from Lifeless to Actionable
When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.
The Content Strategy Order of Operations: Dear Aunt Sally Lives
Tom Harari takes a new look at the classic “Please Excuse My Dear Aunt Sally” order of operations, but with a new twist for content strategy. But don’t worry, Dear Aunt Sally lives.
What is Content Marketing? Answers to 10 Frequently Asked Questions
If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.
Content Strategy For Email
Use this start to finish guide to begin or revamp your email marketing plan. Whether you need guidance on higher level objectives or crafting the best subject lines, this is sure to set you on the right track to improving your email’s content and reception.
Content Strategists Are Not Copywriters (But Sometimes They Have to Be)
What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.
Ask An Expert: Content Marketing vs. Content Strategy – What’s the Difference?
In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.