Ready to take your content marketing to the next level? Then video marketing is the answer. Best of all, videos are very search friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased…

Learn how iAcquire’s SEO Content Strategist went about writing the copy for the new iAcquire site. Find out about the challenges that he faced, and how he utilized content strategy to pull it together.

When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.

Tom Harari takes a new look at the classic “Please Excuse My Dear Aunt Sally” order of operations, but with a new twist for content strategy. But don’t worry, Dear Aunt Sally lives.

If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.

What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.

In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.