Is the Manager of Market Research & Analytics at iAcquire. Working out of the New York City office, Norris is the lead on Market Research, Audience Engagement and Persona Development.
If content is ‘king’ and usability is the ‘queen” (according to my good friend Matthew Capala), then timing would be the spoiled prince. One who, if not attended to at the right time is not going to be a happy camper. Although good content will always be seen — how much of the content you…
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our final installment, we take a look at how people are actually using social media — and the results are surprising.
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our second installment, we examine how people use their mobile devices to conduct search.
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our first installment, we get granular with an investigation into behavioral search patterns.
Creating personas requires a great deal of data and background information, so it can be difficult to collaborate with others during the research process. Using affinity mapping can help keep clients in the loop in real time—making it easier and quicker to set standards and address any uncertainties.
Alright, so Valentine’s Day has come and gone. You probably already got your fill of Valentine’s Day related stuff, but stay strong! The great people at iAcquire, mostly me & Megan Brown, have another installment of Inbound In Love. In our previous episodes we had the honor to interview Small Town Taylor, One-Upper Oliver and Miserly…
It’s still Valentine’s Day, so that means more Inbound In Love… Wait what?!? I’m late? Well the insights aren’t going to stop cause Valentine’s Day is over. We are here to make y’all understand the many pitfalls holiday focused marketing can cause, while also highlighting the ways to take advantage of it. Once again I’ll…
It’s Valentine’s Day people, and I’m here to show y’all some more persona love with another installment of Inbound In Love. In our last episode, Small Town Taylor gave us some insights into her online behavior, who and what she is shopping for. And we gave y’all tactics on how to best engage her. I’m…
Seeing how it’s Valentine’s Day, it’s only right we have a theme that fits this day of love. Can you say Love Connection? Your favorite manager of market Research & Analytics is coming back at you with some awesome new persona data – so you know exactly who will be making the love connections –…
Holy schnikes America! We killed the kick off to this holiday season. Brick & mortar retailers are happy, and online retailers are probably doing back flips over the increase in sales they saw this year. We went over the personas targeted by Black Friday popup sites last week, but Black Friday, Small Business Saturday and Cyber…
Katie Del Angel wrote:
Devin -- great piece!! (Also thanks for the pingback :) ) Very though...Devin Asaro wrote:
I wrote a response to this yesterday and apparently never hit enter......Hilary Marsh wrote:
Hi Devin, I'd like to echo what Kristina said -- in my experience, it'...Arun Trikha wrote:
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This is one of the most insightful articles I have read on content str...