If you have a local business, or your customers are in specific locations, then dive deeper into your Google Analytics for more relevant data.

If you want to have a successful, well-rounded online marketing strategy that includes content, local, social, and SEO, then you will need to have a plan in place to measure the results of those campaigns. Fortunately, you can use some advanced features in Google Analytics to analyze the data you need to determine which strategies…

So far, we have looked at ways to prepare your social media marketing and content marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your search marketing is ready for a successful new year. Setup Analytics…

For the most part, we tend to focus our link building efforts strictly to boost keyword rankings in search with the hopes that visitors from search will ultimately purchase products and services from the website. But instead of focusing on search rankings, you should also focus on other ways to get traffic to your website…

There are lots of great resources on scalable link building available, including this Whiteboard Friday by Mike King on Scalable Link Building Using Social Media. But you might be wondering, now that Google is changing the link building game on a regular basis with their algorithmic updates, what scalable strategies are safe going into 2013….