Kristi Hines's Posts

About Kristi Hines

Kristi Hines is a freelance writer, ghostwriter, and copywriter who develops blog content, ebooks, emails, lead magnets, and website copy for marketing agencies, B2B, and SaaS.

How to Calculate the Potential Value of Better Keyword Rankings

In today’s post, we’re going to look at two ways to estimate the potential ROI of better keyword rankings.

How to Quickly Spot Potential Problems in a Link Profile

See how link categorization tools can help you spot potential problems in a backlink profile quickly to rectify or prevent Google penalization.

How to Perform Keyword and Content Research with SEMrush and Excel

A look at how to find the keywords that your competitors are ranking for with their content with SEMrush and Excel.

Creating Content for Different Phases in the Consumer Decision Journey

Discover different types of content that can be beneficial during the consumer decision journey from attracting target customers to keeping customers loyal.

How to Get People’s Attention with a Cross Platform Promotion

Want to make sure everyone gets your message? Find out how to promote your news across multiple platforms.

10 Great Online Marketing Conferences for 2013

Looking for a great conference to go to this year? Look no further than this list.

Taking a Local Stroll Through Google Analytics

If you have a local business, or your customers are in specific locations, then dive deeper into your Google Analytics for more relevant data.

Measuring Your Online Marketing in Google Analytics

If you want to have a successful, well-rounded online marketing strategy that includes content, local, social, and SEO, then you will need to have a plan in place to measure the results of those campaigns. Fortunately, you can use some advanced features in Google Analytics to analyze the data you need to determine which strategies…

Preparing Your Local Marketing for 2013

Now that we have looked at ways to prepare your social media marketing, content marketing, and search marketing for the new year, we’re going to round out this series with one more critical area of online marketing. In this post, we’ll look at ways to make sure your local marketing is ready for a successful…

Preparing Your Search Marketing for 2013

So far, we have looked at ways to prepare your social media marketing and content marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your search marketing is ready for a successful new year. Setup Analytics…