Buying Social Proof – Is It Worth It?
When it comes to building your online presence, there’s not a lot that you can’t buy. Businesses are using black hat social proof and celebrities can be created from thin air. With services like Fiverr, it doesn’t even cost that much to buy followers, shares, and even testimonials. The question is, should you? Here is…
What You Really Pay For When Outsourcing Your Online Marketing
When you outsource your online marketing efforts to a consultant or agency, you can gain experience, speed, tools… but there are some precautions, too.
How to Contact Google
Use this directory to find the right place to contact Google for your specific issue.
5 Tools That Drive Marketing Updates and Opportunities to Your Inbox
Learn how Google Alerts, SocialReports.com, Agora Pulse, Whoosh Traffic and HARO can deliver online marketing updates straight to your inbox.
What is Content Marketing? Answers to 10 Frequently Asked Questions
If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.
Increasing Business Visibility in Facebook Graph Search
Facebook’s Graph Search feature comes along with tremendous new possibilities for getting better visibility in the Newsfeeds of everyone who ‘likes’ your page. By taking a deeper look into its features, you can gauge how you can maximize your Facebook reach.
7 Ways to Get a Website’s Contact Information
One of the common pain points for any online marketer who performs link building, guest blogging, blogger outreach, or other tasks is finding the contact information for a website or blog. There’s nothing worse than finding a great opportunity but no way to contact someone responsible for making decisions. In this post, we’re going to…
How to Calculate the Potential Value of Better Keyword Rankings
In today’s post, we’re going to look at two ways to estimate the potential ROI of better keyword rankings.
How to Quickly Spot Potential Problems in a Link Profile
See how link categorization tools can help you spot potential problems in a backlink profile quickly to rectify or prevent Google penalization.
How to Perform Keyword and Content Research with SEMrush and Excel
A look at how to find the keywords that your competitors are ranking for with their content with SEMrush and Excel.