Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Follow her on Facebook and Google+!
Last week, we looked at ways to prepare your social media marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your content marketing is ready for a successful new year. See What Content Did Best in…
The New Year is almost upon us, and as a part of your resolutions, you should also resolve to have a better year of online marketing. The best way to do that is by preparing different parts of your online marketing campaign for success. In this post, we’re going to look at how to prepare…
Do you want to have more content for your website and your outreach program, but you don’t know how to get it? There are several sources you can tap into to find content writers for your business. And we’re not talking about just any content, but writers that can create quality content. Here are some…
For the most part, we tend to focus our link building efforts strictly to boost keyword rankings in search with the hopes that visitors from search will ultimately purchase products and services from the website. But instead of focusing on search rankings, you should also focus on other ways to get traffic to your website…
There are lots of great resources on scalable link building available, including this Whiteboard Friday by Mike King on Scalable Link Building Using Social Media. But you might be wondering, now that Google is changing the link building game on a regular basis with their algorithmic updates, what scalable strategies are safe going into 2013….
When it comes to content marketing, you will likely want to do more than just place quality content on your own website. There are many ways you can drive traffic and build links to your website by placing content offsite. The following are different types of content you can create for offsite placement, how to…
A business crisis may come in many forms – product recalls, server meltdowns, reputation-damaging actions by a member of the company, and so forth. Depending on the size of your business, a crisis may a few customers, hundreds, thousands, or even millions. Regardless of the size of your business, you will want to have a…
While it may be nice to get lots of social shares, comments, and publicity when you create quality content, your real goal as a business should be getting a lot of conversions as well. We’ve talked about developing buyer personas to help create content that converts. Now, let’s look at some 15 ways to make…
A few months ago, we published a guide on how to measure the success of your guest posting campaign. Of course, before you can measure your success, you have to get published on other blogs first. Photo Credit: Steve Koukoulas on Flickr. In today’s post, we’re going to share the top ten tips for getting…
When it comes to content creation, there is still a lot of confusion when it comes to three major things that are happening in the content world: curation, republishing, and theft. Which ones are helpful to do? Which ones are harmful? And which ones do you even have control over? In today’s post, we’re going…
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