Kristi Hines's Posts

The Why and How to Optimize for Bing

Marketing experts tend to only focus on search optimization for Google for obvious reasons – Google is the number one search engine. But it doesn’t meant that it is the end all of search engines. As a matter of fact, if your website has been dinged by Google’s algorithmic changes, then ranking in other search…

The Why and How to Optimize for Bing

Buying Social Proof – Is It Worth It?

When it comes to building your online presence, there’s not a lot that you can’t buy. Businesses are using black hat social proof and celebrities can be created from thin air. With services like Fiverr, it doesn’t even cost that much to buy followers, shares, and even testimonials. The question is, should you? Here is…

Buying Social Proof – Is It Worth It?