Finding Your Brand Voice (Without Losing Your Mind)
If your brand doesn’t have a solidified voice and tone, your customers are probably confused. Joel Klettke sheds light on how to standardize your brand guidelines and choose the right voice and tone for every occasion.
SEOs & Content Strategists: How to Play Nice
Joel Klettke explains how content strategists and SEOs can work better together by focusing on the user and data.
5 Ways Content Marketing Must Change in 2014
As we head into a new year, follow these best practices to increase the reach and effectiveness of your content marketing.
Comforting the Terrified, or: How to Build Better Product Pages
Joel Klettke details what to include on a product page to alleviate consumer fears surrounding cost, delivery, product quality, and more.
Content, Conversion and Calls to Action: Untangling the Ugly Mess
You can’t write effective CTAs without first understanding your customer buying cycles and their associated need states. Joel Klettke demonstrates how to discover these paths and what calls to action they should lead to.
An Unapologetic Update On Mobile SEO
If you don’t have a mobile optimized site yet, you can’t put it off any longer. Discover the best practices you should be implementing.
Amplification: Content Marketing’s Missing Piece
It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.
Surviving the (Not Provided) Apocalypse
Not having keyword referrer data is not the end of the world… we promise! Learn what changes you can make to your reporting to account for this new reality.
Diagnosing & Curing Common Writing Problems
You can plan a great content strategy, but if you don’t have the writing abilities to execute it, your content will fail. Give yourself a writing check up!
The Complete Guide to Working With Copywriters
To create great content, you need great content creators. This guide will change the way you work with copywriters and ensure your relationships with writers run smoothly.