Getting Your Mojo Back: What To Do When You’ve Lost Your Audience
Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.
Don’t Get Bucked by Branded Content
Branded content can be a dangerous game. A few helpful guidelines can help keep you up in the saddle and away from the horns.
20 Bitesize Tips for a Better Home Page
From first impressions to pointing the way, your home page does a whole lot of heavy lifting. Joel Klettke shares 20 tips you can put to use today to help make your home page drastically more effective.
Finding Your Brand Voice (Without Losing Your Mind)
If your brand doesn’t have a solidified voice and tone, your customers are probably confused. Joel Klettke sheds light on how to standardize your brand guidelines and choose the right voice and tone for every occasion.
SEOs & Content Strategists: How to Play Nice
Joel Klettke explains how content strategists and SEOs can work better together by focusing on the user and data.
5 Ways Content Marketing Must Change in 2014
As we head into a new year, follow these best practices to increase the reach and effectiveness of your content marketing.
Comforting the Terrified, or: How to Build Better Product Pages
Joel Klettke details what to include on a product page to alleviate consumer fears surrounding cost, delivery, product quality, and more.
Content, Conversion and Calls to Action: Untangling the Ugly Mess
You can’t write effective CTAs without first understanding your customer buying cycles and their associated need states. Joel Klettke demonstrates how to discover these paths and what calls to action they should lead to.
An Unapologetic Update On Mobile SEO
If you don’t have a mobile optimized site yet, you can’t put it off any longer. Discover the best practices you should be implementing.
Amplification: Content Marketing’s Missing Piece
It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.