How Can User-Generated Content Fit in Your Marketing Mix?
Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.
3 Fatal Flaws of Failed Brand Storytelling
Whose story are you telling? The one you want to hear or the one that makes your customer the hero? Joel Klettke describes the three most common reasons why brand storytelling fails.
No White Rabbits: How to Keep Content Marketing on Schedule
Are you like Wonderland’s White Rabbit when it comes to content marketing? Always overdue, overtime – and over budget? Fix that with these management tips.
How to Find and Keep Top Writing Talent
Finding top writing talent can be hard – and once you’ve found them, how do you hang on and never let go? Joel Klettke walks through some methods for finding and retaining the best writers in the business.
Getting Your Mojo Back: What To Do When You’ve Lost Your Audience
Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.
Don’t Get Bucked by Branded Content
Branded content can be a dangerous game. A few helpful guidelines can help keep you up in the saddle and away from the horns.
20 Bitesize Tips for a Better Home Page
From first impressions to pointing the way, your home page does a whole lot of heavy lifting. Joel Klettke shares 20 tips you can put to use today to help make your home page drastically more effective.
Finding Your Brand Voice (Without Losing Your Mind)
If your brand doesn’t have a solidified voice and tone, your customers are probably confused. Joel Klettke sheds light on how to standardize your brand guidelines and choose the right voice and tone for every occasion.
SEOs & Content Strategists: How to Play Nice
Joel Klettke explains how content strategists and SEOs can work better together by focusing on the user and data.
5 Ways Content Marketing Must Change in 2014
As we head into a new year, follow these best practices to increase the reach and effectiveness of your content marketing.