The Face of Your Content: Message, Voice & Tone
Establishing a strong, unique brand identity is critical to your success. When you find just the right voice and tone for your content, you show readers the personality that you want to convey and create a positive perception for your brand.
Sizing Up Your SEO, Social and Content Competition
You can’t become the leading site in your space if you haven’t first looked at the brands you’re up against. By assessing competitors on three levels — SEO, Social, and content — you’ll have the best idea of the strategy you’ll need to implement to put your team on top.
How Much of Your Content Deserves the Title “King?”
Before you can get started on the creation of new content, you’ll have to assess what you already have. Perform a content audit to determine how worthy your current content is of being enjoyed, understood, and shared.
The Quest for a Universal Content Formula
Content should always tell a story. By sticking to one of the seven archetypes of storytelling, you will have a winning structure that has proven effective for centuries. Check out how current successful campaigns match up with the story types of NY Times bestsellers for proof.