Human After All — An iAcquire Meetup
Join us on July 24 for the next iAcquire meetup, “Human After All: Tools for Personalizing Content Strategy.” Featuring top digital strategists from Razorfish, iAcquire, and Yodle, you definitely don’t want to miss this!
The iAcquire Blog Refresh Plan
iAcquire Associate Content Strategist Amanda Gallucci discusses how to revamp and refresh your content strategy to create exciting and consistent content!
Driving Consumer Response: Using the Facets Model of Effects in Content
The Facets Model of Effects explains how and why consumers react to advertising. Using the same principles can help you write more effective content.
Transforming Content from Lifeless to Actionable
When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.
Content Strategy For Email
Use this start to finish guide to begin or revamp your email marketing plan. Whether you need guidance on higher level objectives or crafting the best subject lines, this is sure to set you on the right track to improving your email’s content and reception.
Defining Shareworthy Content — A Formula for Content Success
What do you get when you analyze forty of the most shared online marketing blog posts and forty of the least shared? A solid idea of the most important factors to include in your writing to increase the share-worthiness of your content.
Measuring Content Strategy ROI
By tracking key performance indicators in social media and SEO, you can calculate the monetary success of your content strategy. Use the tools in this post to find the numbers you need.
Tools for Content Governance and Workflow
Keeping your team organized from idea generation through finished products can be a challenge, but there are dozens of tools that can help you stay on task and share ideas at once.
Editorial Calendar Dos and Don’ts
Maintaining an editorial calendar involves a careful balance of planning ahead without neglecting important changes as they come up. Use these guidelines to help ease this process.
31 Types of Content for Every Day of the Month
There are no excuses for repeating the same types of content over and over. Read through these 31 ideas to create fresh content for every day on your calendar.