Q&A with Content Strategist Clinton Forry
Content strategist Clinton Forry gives us his take on how content strategy differs between agency and in-house, the importance of informing strategy with data, and where content strategy is headed in the future.
Confab Continued: Hummingbird for Content Strategists with James Gunter
Digital marketing strategist James Gunter presented “Hummingbird for Content Strategists” at Confab Central. In this interview, he expands on his SEO-for-content insights.
10 Places to Turn for Content Inspiration
All out of content ideas? Use these resources to find out what people are searching for, what’s most popular, and where you can fill a content gap.
Social Media for Content Marketing
Social media can make or break your content marketing promotional strategy. This Cliffs Notes Tuesday video will catch you up to speed on everything you need to know.
How Thinking Like a Copywriter Can Improve Your Marketing
Copywriters optimize each word they write to best connect to their audience. Learn how marketers can employ similar tactics to reach their users.
The Behavioral Psychology of Online Shopping — iAcquire EDU
In our third installment of iAcquire EDU, we inspect the elements of your site you can test to increase transaction rates.
Is Downloading Your Content Worth the Effort?
Think about the process that a user has to go through before they get their content. Does it involve filling out a huge form? Multiple emails? Chances are you can streamline and optimize for a better download rate and a happier audience.
Power Presenters: Rand Fishkin on Earned Media
Announcing our new series, Power Presenters! Our first featured speaker is Rand Fishkin, CEO of Moz.
Content Strategy for Mobile — Cliffs Notes Tuesday Wrap-Up
Our Cliffs Notes Tuesday series on Karen McGrane’s Content Strategy for Mobile is a wrap. Find summaries of all our videos here to review each chapter.
Announcing Our Third Meetup: Scaling Digital
As we prepare for our September 25th meetup, Scaling Digital: Making Big Processes Work, iAcquire NYC mulls over the meaning of scalability.