An Interview with Content Marketing Institute’s Joe Pulizzi
Content Marketing Institute’s Joe Pulizzi gave a powerful talk at Confab Central this year. iAcquire sat down with him just before he jetted home for insights into the content marketing world that he has seen grow from infancy. Here, he shares how he steered CMI toward success, the lessons he learned along the way and the value of understanding your audience.
Creating Rock-Solid Copy: An Interview with Copyblogger’s Director of Content
What’s the secret to content marketing success? We go on the record with Jerod Morris, director of content for Copyblogger, and talk viral content, storytelling and the role of writers in today’s content-driven marketing landscape.
Confab Continued: An Interview with GE’s Katrina Craigwell
GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.
How Content Can Nurture the Sales Process: An Interview With Matt Heinz
Matt Heinz, president at Heinz Marketing, talks content marketing for sales and how to create content that nurtures prospective leads.
iAcquire Talks with Digital Product Manager for Social Media at NBC Owned Television Stations
Digital marketing is by no means an exact science and is rife with unknowns: How do you maintain unification with so many products to manage? How do you champion social media for a traditional organization? How do you integrate content strategy with your company’s social campaigns?
If you’ve been mulling over these questions on a daily basis, grab a pen.
iAcquire Employee Plays Superhero at Phoenix Children’s Hospital
Phoenix Children’s Hospital has helped countless children though the medical crisis they faced with the special attention and care that only a hospital dedicated to children can provide. It has provided hope, healing and the best healthcare for children and families since 1983 and this year’s “superhero day” for its patients is no different.
David Meerman Scott Talks “Marketing the Moon” with iAcquire
In July 1969 when Apollo 11 took off to the moon, 94 percent of American televisions were tuned in to the coverage, and an estimated 530 million people heard Neil Armstrong’s voice describe the event as he took “…one small step for man, one giant leap for mankind.”
Ask an Expert: How To Optimize Your In-House / Agency Relationship
We asked both in-house and agency side marketing leaders to tell us how they maximize their partnerships. Learn about their communication strategies here.
iAcquire Cares: 2013 in Review
Whether in Phoenix or NYC, our iAcquire family donated their valuable time to various efforts this past year. Read all about it here.
Top 10 Milestones of 2013 at iAcquire
Has iAcquire’s 2013 impressed you? Take a look to find out the top 10 milestones of the year…