Allie Freeland's Posts

An Interview with Content Marketing Institute’s Joe Pulizzi

Content Marketing Institute’s Joe Pulizzi gave a powerful talk at Confab Central this year. iAcquire sat down with him just before he jetted home for insights into the content marketing world that he has seen grow from infancy. Here, he shares how he steered CMI toward success, the lessons he learned along the way and the value of understanding your audience.

An Interview with Content Marketing Institute’s Joe Pulizzi

iAcquire Talks with Digital Product Manager for Social Media at NBC Owned Television Stations

Digital marketing is by no means an exact science and is rife with unknowns: How do you maintain unification with so many products to manage? How do you champion social media for a traditional organization? How do you integrate content strategy with your company’s social campaigns?

If you’ve been mulling over these questions on a daily basis, grab a pen.

iAcquire Talks with Digital Product Manager for Social Media at NBC Owned Television Stations

iAcquire Employee Plays Superhero at Phoenix Children’s Hospital

Phoenix Children’s Hospital has helped countless children though the medical crisis they faced with the special attention and care that only a hospital dedicated to children can provide. It has provided hope, healing and the best healthcare for children and families since 1983 and this year’s “superhero day” for its patients is no different.

iAcquire Employee Plays Superhero at Phoenix Children’s Hospital