When your job revolves around having conversations with marketers and building relationships, you inevitably find yourself asking one question time and time again, “heading to any conferences this year?” And nine out of 10 times, the answer you receive is something along the lines of, “Yeah, I’ll be at MozCon,”or “I’m not sure if I’ll be able to, but if so, I’d like to make my way to MozCon.”
It’s no surprise, really. Moz has set the bar so high with MozCon that you cannot simply look at the event as a marketing conference—it’s truly an experience. So when time is limited, budget is tight, and you need to be selective with the conferences you attend—MozCon is a no-brainer.
Featuring more than 25 of the industry’s most talented marketers, MozCon offers three days of forward-thinking seasons on all things digital marketing. There are opportunities to learn, party, catch up and network with interesting people within the digital marketing community.
Below you’ll find my top simple, yet powerful takeaways from the conference along with each speaker’s deck.
2. Stacey MacNaught uses 6-3-5 Brainwriting, which is a group creativity technique originally developed by Professor Bernd Rohrbach in 1968.
Here’s how it works:
- Six people circle up for a brainstorm related to a specific problem statement, brief or goal. The brainstorm is conducted over six rounds, each lasting five minutes each.
- Each round begins with one participant thinking up three ideas and writing them down on a worksheet, which is then passed to the next participant.
- The next participant reads the last three ideas and uses them as inspiration for three news ideas.
- After five minutes, you should have 18 new ideas. Rinse and repeat for four more rounds and you will finish with 108 new ideas.
3. Marketers are always trying to identify new opportunities and come up with fresh ideas. To do so more predictably, Richard Baxter recommends exploring the principles and methodologies of idea generation by reading A Technique for Producing Ideas by James Webb Young.
4. In Richard Millington’s experience, building a community is not the best use of time and resources unless you’re willing to make an investment in establishing a powerful sense of community. The only people who participate and actively contribute to communities are those who feel they can actually influence a group—creating an environment that elicits that kind of feeling takes hard work and careful planning.
5. Lexi Mills recommends contracting journalists to develop content in areas they have subject matter expertise. Doing so will lead to quality content, stronger relationships with journalists, and create opportunities for mutually beneficial partnerships.
I’d be remiss if I didn’t mention ClearVoice’s platform is a great way to identify journalists for these types of opportunities.
6. Jeremy Bloom (direct download) believes that after a failure, you should set a time variance you’re comfortable with mulling over the outcome. Take X hours where you can obsess over the failure and pick it apart. At the end of that time period, hit reset and do not look back.
7. Wil Reynolds reminded us that, “What got you here won’t get you there.” Whether you’re running an agency or you’re the lead on an account, goals and priorities are bound to change as time goes on; be open to the fact that the people and strategies that helped you get to where you are today may not be the ones that get you to your next milestone.
8. Wil Reynolds also brought up that sometimes a disconnect exists between the tactics marketers want to leverage and the outcome they are trying to achieve with that tactic. In these situations, it’s important to ask questions that will help you get to the root of the issue and understand why a particular tactic is being requested. What you’ll find is many times, there are more efficient ways to achieve the same end result.
Did you attend MozCon? If so, what were the most powerful takeaways on your end? I’d love to compare notes with you in the comments below.