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5 Ways to Build Relevant Local Links

If you have a locally based business or website, then guess what? You have many more link building options! Not only are they going to be quality opportunities, but they are going to be relevant too! Here are five ways you can take advantage of local link opportunities to strengthen your link building campaign. Local…

If you have a locally based business or website, then guess what? You have many more link building options! Not only are they going to be quality opportunities, but they are going to be relevant too! Here are five ways you can take advantage of local link opportunities to strengthen your link building campaign.

Local Directories and Review Sites

Chances are, your local business is already listed on local business directories and review sites such as Google Places, Yahoo Local, and others. But if you don’t claim your listings, then you will be missing one of the most important parts of your profile on these sites – your website link! While some sites only offer redirect or nofollow links, others offer links that will help boost your link profile. Here’s an idea of what kind of links you’ll get with popular local business directories and review sites.

Local Search Results in Google Places

  • Google Places – Redirect link on a Google property. Even if it is a redirect link, keep in mind that Google Places listings rank higher than some organic results for many local keywords as shown in the image above.
  • Yahoo Local – Redirect link on a Yahoo property with a Domain Authority of 100 and PageRank of 8.
  • Bing Local – Dofollow link with the anchor text Website on Bing’s local search property with a Domain Authority of 100 and PageRank of 6.
  • Yelp – Nofollow redirect link on a local review website with a Domain Authority of 95 and PageRank of 5.
  • Merchant Circle – Dofollow link on a local review website with a Domain Authority of 91 and PageRank of 8.
  • Angie’s List – Dofollow link on a local review website with a Domain Authority of 91 and PageRank of 6.
  • Judy’s Book – Dofollow link (with Basic paid account) on a local review website with a Domain Authority of 72 and PageRank of 5.
  • Kudzu – Dofollow link on a local review website with a Domain Authority of 83 and PageRank of 6.

For more local search directories and review sites, don’t miss David Mihm’s guide to the Local Search Ecosystem in 2012. And don’t forget lcoal review sites for specific industries like UrbanSpoon for restuarants and TripAdvisor for travel.

Industry Directories and Review Sites with Local Vendor Pages

Certain industries have major industry-specific directories and review sites that aren’t locally specific but offer the option for local vendors to sign up for profiles or purchase advertising. Many of these also allow you to add links back to your website.

Dofollow Links for Local Vendors

One well known example is The Knot which offers a dofollow link to advertisers on their wedding industry review website with a Domain Authority of 89 and PageRank of 6. They even link out to your Twitter and Facebook page if you choose to list them.

Local Business Resource Pages

Want to get great, relevant local links that might actually drive some direct traffic to your website? Then connect with other local businesses and get links from them. How do you do it?

Local Resource Pages with Links

  • First, think about local businesses in your industry that are not direct competitors. For example, if your business offers outdoor adventure services, then businesses in the same industry could include local outdoor supply stores similar to REI and Sports Chalet. Try to aim less for the big chains with a main corporate website and more for locally-owned businesses and franchises who have their own website.
  • Next, take a look at these local business websites. See if they have a page on their website for local resources, partners, links, preferred vendors, and so forth. Make sure these pages just have links to other local businesses in the industry and do not link out to just any other website. You want your website link on a local resource page, not an open link exchange page.
  • Now you have two options. You can contact the business owner via email to introduce yourself and see whether they would be interested in a website partnership where you refer your customers to them for particular needs and vice versa. Or, you can dust off your networking skills and visit the business, talk to the owner, and see if you can work out a partnership in person.

By establishing local partnerships, you will not only build links to your website but also open the door to more business referrals as well as strengthen your business name in the community.

Contribute to Local Blogs

When you read about guest blogging as a powerful online marketing strategy, most of the time you will be advised to write for blogs in your industry. But don’t forget that your local community may have official blogs (such as yourcity.com), local news blogs, and popular blogs by bloggers in your area who might enjoy guest writers from local business owners.

Local Blogging for Links

Make sure that you don’t pitch yourself in only a self-promotional way – demonstrate the local knowledge that you possess and give topic ideas that will be interesting for a local community audience. You can always promote yourself and your business (usually with a link) in the author box at the beginning or end of the post.

Sponsor Local Events and Charities

Last, but not least, you can do some good in your community by sponsoring local events, charities, and schools. Many will return the favor by linking to your website on their sponsor page and including your name / logo in printed materials.

Local Sponsorship Opportunities for Links

To find these opportunities, you can do a variety of different online searches such as sponsor + your city, “become a sponsor” + your city, “thank you to our sponsors” + your city, and so forth. These searches should lead you to many different spnosorship opportunities in your local community, some of which may even fit your industry perfectly!

What other strategies do you utilize in your local link building campaign? Please share in the comments!

  • http://www.seotrafficsearch.com/ Suneeta

    I am glad to stop by your blog and read your post. I
    appreciate the effort you have put in to come up with the tips to help and
    guide us. Link building is an important facet of SEO and local links play a
    great role. It will be nice if you can offer some more tips to build relevant
    local links. This can be a guiding light for the budding SEOs who aspire to use
    their skills towards attaining success. Thanks!
     

  • http://twitter.com/dentistmum dentistmum

    Hi Kristi, another smashing post because local links are hard to get and I believe they do carry some weight in over all link profile. The another technique I use is asking for testimonial for the service or work completed. It can be sometimes we might have to incentivise them either with discount or offer or promotional give away. I also target regional newspapers with PR hook with some sort of story and unique data.

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  • Social Media Marketing

    That would be nice if you have a good knowledge to handle that kind of technique in producing good links.

  • http://twitter.com/BramdeHaas BramdeHaas

    Great article, I’m doing more and more business local and these are useful directories for me to have. Appreciate the share!

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  • harish

    I will be following this method for my site. thanks