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5 New Ways to Promote Your Content

Ready to get more exposure for your content? Add these effective tactics to your content promotion strategy.

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By now, you know that content marketing isn’t just the process of creating a piece of content and hoping for the best. It’s a process that starts with content development and promotion. Of course, you need to share your content with your social media audience, your email list and so on. But what else can you do to get more exposure your content?

Here are five new ways to promote your content for maximum impact.

1. Reach out to influencers who share similar content.

BuzzSumo is the ultimate resource for content marketers. You can use it to find the most popular content on a particular topic. For your content promotion strategy, BuzzSumo can help you discover the right influencers to reach out to help you promote your content.

Let’s say that you’ve just written a great post about the top upcoming online marketing conferences. BuzzSumo will show you the most popular articles about that topic.

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You can click on the View Sharers button to see who helped make these articles popular.

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You can then reach out to these people to see if they would be interested in informing their audience of the new information that you have just published on the same subject. Chances are, they will.

The keys to making this strategy work include:

  • Aim to find influencers who have shared a similar topic recently. They’ll likely still be interested in it and therefore interested in your post.
  • Start by trying to find an email address or website contact form for these influencers and sending them a personalized email about your story. Sell them on why your post will be of interest to their audience.
  • If you can’t find a way to contact these influencers by email, you can tweet them something to the effect of: “@username I just published a list of 15 great online marketing conferences your audience will love! http://bit.ly/yournewpost”

2. Create specific Google Alerts.

If you’ve created an informative blog post, you can get lots of opportunities to promote it delivered to your inbox via Google Alerts. What you’ll need to do is find specific networks where people ask questions about topics related to your blog post.

Two networks where you’ll find people asking about great online marketing conferences are Quora and Reddit.

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What you can do with Google Alerts is set up an alert that specifically looks for new questions from people about online marketing conferences on Quora and Reddit.

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This search (and similar ones) will send opportunities for you to promote your post direct to your inbox.

The keys to making this strategy work include:

  • Search Google for similar questions that relate to your blog post and note the sites those questions are asked upon.
  • Use a site specific search (site:reddit.com) to minimize the number of emails you receive when someone else publishes a similar blog post.
  • Respond to each question with a great answer and include your blog post link as a supplement to that answer. For example, someone might ask for best conference recommendations. You can answer that you like Social Media Marketing World best because of [X, Y, and Z]. Then you can add that you have published a comprehensive list of your other favorite conferences at [your link].

3. Use IFTTT to search Twitter.

Lots of people turn to their Twitter audience to ask questions. These questions are easy to find with Twitter search strings like: best marketing conferences ? -http -filter:links.

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You can take this same Twitter search string and use IFTTT to create a recipe that will email you whenever a tweet matches it.

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You’ll now receive an email each time someone sends a tweet that matches your search string.

The keys to making this strategy work include:

  • Respond to each tweet as soon as you can. If you’re the first to send a great answer, people will not only click through to your post, but they’ll likely share it.
  • Be prepared for some duplicate emails. There are a lot of parrot Twitter users who copy the tweets others share. So make sure that you answer the person who asked the question first, not the people who are automatically retweeting everything they share.

4. Create an RSS feed of all of your content.

If you write on more than just one blog and have a WordPress website, you have the option of easily creating an RSS feed that will compile all of your content using a plugin called WP RSS Aggregator. This plugin allows you to combine multiple RSS feeds and publish them to one page.

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What you’ll need is the RSS feed URL for the sites to which you contribute. If they are WordPress sites, you can click on your author URL and then add feed to it like this: http://blog.iacquire.com/author/khines/feed/. Some sites will give you an RSS feed link on your author page.

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Other sites can get a little tricky because they don’t offer anything but one main feed. You can use services like Zapier to filter the main feed and create an RSS feed of just your posts to use in the WP RSS Aggregator plugin.

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What’s the point of doing all of this? Once you’ve added all of your feeds to WP RSS Aggregator, you’ll get a link that will combine all of your latest posts into one RSS feed. You can find the link to it in the plugin settings.

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You can take that RSS feed and use it anywhere that allows you to promote content with an RSS feed. This includes networks like Triberr, where others can choose to manually or automatically tweet any new items from your RSS feed.

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It also includes IFTTT recipes where you send new RSS feed items to Buffer, Twitter, Facebook, Delicious, Storify, Tumblr and other networks.

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It also includes pretty much any website or service that allows you to add your RSS feed to share your latest blog posts or to promote your latest blog posts. Even email marketing services like GetResponse have an RSS to email service to send latest to your mailing list.

Alternatively, you can use their regular email service to send new posts to your list and try A/B testing subject lines with different blog post titles to find out which ones get the most opens. Then use that data when planning your social media updates.

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The keys to making this strategy work include:

  • Make sure you keep your WP RSS Aggregator up-to-date when you start writing for new publications.
  • Check your various analytics (Buffer, social, email, etc.) to see how automated posts are performing.
  • For RSS to email marketing, if you might have more than one post go live per day, you may want to choose a digest/newsletter option over having new posts emailed to your subscribers as they go live.

5. Use a social sharing platform that publishes to multiple networks and analyzes the results.

If you want to streamline your social promotion efforts, you can try tools like Oktopost. This tool will allow you to create campaigns for each of your new blog posts and schedule multiple updates to Twitter, Facebook (profiles, pages and groups), LinkedIn (profiles, pages and groups) and Google+ pages.

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Best of all, you’ll get analytics about all of those posts so you can see which networks, profiles, pages and groups lead to the most clicks, likes and comments on your posts.

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These analytics can help you determine what messaging, images and topics resonate best with your audiences on different social networks too. You can even have Oktopost track conversions on your website so you can determine which pieces of content and which social networks drive leads and customers to your website.

The keys to making this strategy work include:

  • When posting to social media groups from an application like this, make sure that the group welcomes people who share content. Otherwise, your post may get removed and you could get banned.
  • Monitor your analytics, especially for shares to groups. If shares to a particular group continue to perform poorly, you may want to try being more engaged in the group personally.
  • Use this type of tool to schedule future promotions of your content so that it’s not just a one-time promotion when the post goes live. Let the post continue to drive visitors to your content.

In Conclusion

If you add in the above tactics and tools to your content promotion strategy, you are bound to get more exposure for your content. And more exposure will lead to more results and ROI for your content marketing strategy as a whole.

Do you have new content promotion tactics you’ve been testing this year? If so, please share them in the comments!

7 responses to “5 New Ways to Promote Your Content”

  1. Hey Kristi, great thoughts! I love the detail you put into this post. Very helpful for some advanced content marketers. The one I personally love to use is the first one. Truthfully I haven’t used BuzzSumo but am excited to look into it. Thanks again for the post!

  2. Hey Kristi, awesome contemplations! I cherish the subtle element you put into this post. Exceptionally accommodating for some cutting-edge content advertisers. The one I for one adoration to utilize is the first. Truthfully I haven’t utilized BuzzSumo yet am eager to research it. Much appreciated again for the post!

  3. Arun Kumar says:

    Hey Kristi, extremely impressive post ! Thanks for the post !

  4. wrq says:

    Wow very very well written post, you might wanna include: https://wordpress.org/plugins/social-networks-auto-poster-facebook-twitter-g/ I learned 2 new things, and I even subscribed when I saw how compressive this article is. Thank you for sharing!

  5. Myriam says:

    Really really useful post ! I’m currently working in marketing for a french start up and i’m interested in growthhacking, it will help me to reach my quest !

    Thanks for sharing !

    Myriam