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31 Types of Content for Every Day of the Month

There are no excuses for repeating the same types of content over and over. Read through these 31 ideas to create fresh content for every day on your calendar.

Before you jump to making an editorial calendar, you’ll want a broader overview of what your content schedule will look like. Get prepared to answer two key questions: when to post and what to post.

When to Post

Start by setting goals that you want to achieve on a monthly, weekly, and daily basis.

Monthly

What kind of progress do you want to see when the month is through? A gain of a certain number of followers? A more cohesive message and tone? Think about how frequently you will need to post to achieve this goal. Additionally, have a big picture in mind so that you have four awesome weeks of content, not three epic posts to start off followed by filler posts until next month.

You should also consider if there is anything you want to add to your content strategy on a strictly monthly basis. This can include an e-newsletter, a wrap-up post of progress for the month, or a list of best content or client work from the past month. Try to find one element that you can make your own and deliver consistently at the start or end of each month.

Weekly

If you’re not going to post every day, how many times can you realistically commit to? One to three times? What days will work best? If there is something especially important in your niche, try to make a weekly column about it. Technology Tuesday, Wardrobe Wednesday… give yourself a broad enough theme to work with frequently and then make the posts specific and unique enough to stand out.

Daily

On a day to day basis, you want to make sure you are rotating through all the different types of content you can. With so many to choose from, there is no reason to have the same type of post more than two days in a row.

Before setting a post live check: 1. What was posted yesterday and today in your blog and relevant related blogs—is this different? Does this top it? 2. Is anything going on in industry or world news that makes this post more or less appropriate?

What to Post

Having signature elements is great—but don’t get stuck in the same format every time you post. Explore some of these options and always use pictures, videos, screenshots and links to other posts when you can. Here are 31 different ways you can post on your blog:

1.  Share Company News

Time Required: 30 minutes

Google Profiles Teachers of Their g2g Program

Tell your audience about what’s going on in your office—new hires, fun events, and company culture.

2. Create a How To Guide

  Time Required: 1-4 hours

Hubspot’s How to Create Top-Notch Visual Content in PowerPoint Tutorial

Break down parts of your strategy into easy to follow steps and include an example and visual for each step along the way. Depending on how complicated the subject is, your post can be more time consuming to write, but a clear guide is invaluable.

3. Present a Case Study

Time Required: 1 week- 1 year

Case Study: How Eventbrite Utilizes Facebook

Whether you’re compiling research about your clients or your internal sales process, you don’t need to keep all that great information to yourself. Let people know what you’ve tried and what you’ve found the outcome to be. Give details about the implementation process and the results. Present clear takeaways that prove why your study is relevant to others.

4. Make a List of Top Posts

  Time Required: 30 minutes- 2 hours

Boom Online Marketing

Curate content on a regular basis. Make lists of your most viewed or most shared content. Make lists of posts on other blogs that you found especially useful. The possibilities are endless. If you keep track of your content and bookmark other blogs over time, you can put a list together fairly quickly.

5. Review a Tool or Product

  Time Required: 1-2 hours

via Mashable

If you can be one of the first people to master a new tool or product that makes everyone’s jobs easier, you will have an instant winning post. It may take you some time to learn for yourself first, but once you’ve mastered it, explaining it won’t be hard at all. Similarly, if there’s a tool or product that is already widely used but you think you have a shortcut or other insight that can be helpful, what may be simple and obvious to you could be extremely useful to someone else.

6. Give a Personal Take on Industry News

  Time Required: 1 hour

via ProBlogger

Establish your voice by bringing your knowledge to a conversation already taking place. You should largely be sticking to the facts, but don’t be afraid to insert your personality and bring your background knowledge to the table.

7. Talk About Survey Research

  Time Required: 1 day – 1 week

Kissmetrics “Happy Campers”

Take a survey of clients, social followers, or industry peers using a service like Survey Monkey or Zoomerang. Put your findings into charts and graphs and describe any theories or conclusions you can draw.

8. Illustrate Company Goals

  Time Required: 1 hour

via Point Blank SEO

You undoubtedly have goals you want to accomplish. Instead of sharing with only your team, let the rest of the world know what they can expect from you. This leads to even more content because you can follow up over time to explain what you’ve accomplished and how, or what you were not able to achieve and why. As in the above example, reflecting on goals can also be a great time to ask for user feedback and strike up interactions.

9. Live Tweet a Conference

Time Required: 1-3 days

Megan Brown Live Tweeting SMX East 2012

Live tweeting is not restricted to the social sphere. Bring it directly to your blog to provide content that is insanely useful to those who were not able to attend the conference. Use the live blog feature in WordPress such as in the example above to give your audience a social and blog experience at once.

10. Host Reader Engaged Q&A

  Time Required: 2 hours

Q&A with the NY Times

Use your social media accounts to spread the word that you will be taking questions from your audience. Use a hashtag to keep track on Twitter.  After you carefully choose which questions will give you variety and will best allow you to speak to your area of expertise, create a blog post with your answers.

11. Interview a Thought Leader

  Time Required: 2 hours

Joe Pulizzi Interviews Lee Odden

Find someone who you admire and who has a substantial following and ask them questions to which you yourself would not know the detailed answer.

12. Hold Contests

Time Required: 1 week- 1 month

Social Media Examiner’s Blog Contest Announcement

Contests can generate infinite amounts of content. At a minimum, you can write one post announcing the start of the contest and explaining the rules, and another congratulating the winners. Even if the contest itself is taking place on social media or through another method, you can still write about it on your blog. You can also host contests involving user generated blog content or guest post blog content to rack up posts for an extended period of time.

13. Publish Guest Posts

Time Required: 30 minutes

via ProBlogger

While guest posts have recently come under fire, that is not to say that they should no longer be used at all. If you publish only quality articles from thought leaders who have something shareworthy to contribute, guest posts can still be valuable. Set up clear guidelines on your site for what you would expect in a guest post, and use your social marketing skills to build relationships with those who you would want to see post on your site.

14. Build a Chrome App or Extension

Time Required: 30 minutes

DistilledU App

Having an app or extension can be a way to bring people to your blog to view your content. It can also be the subject of a blog post when you announce its creation, where to find it, and how it works. Check out Will Critchlow’s post on Building Chrome Apps and Extensions to get started.

15. Include a SlideShare Presentation

Time Required: 1-4 hours

via Social@Ogilvy

Presentations often involve thorough research and preparation, so why not take all that hard work and share it on your blog? If you are speaking at a conference, put your presentation up afterwards for those who were unable to attend. You don’t have to use a pre-existing Slideshare, though. Like in the above example, you can use Slideshare as a more interesting way to wrap-up  information.

16. Summarize Marketing Campaign Results

Time Required: 2 hours

iAcquire Linkmas Post Mortem

After you’ve spent time, energy and resources on marketing, you’ll want to assess the outcome. Create graphs and charts to get a visual representation of how your campaign succeeded and where you need to improve. In your blog post, be sure to give some reasons why you achieved the results you did so that your audience can learn what to follow and what to avoid.

17. Make Statistics an Infographic

Time Required: 30 minutes- 1 hour

From Get Response’s “Social Sharing Boosts Email CTR Up to 115%”

Create your own infographic with sites like Info.gramPicktochart, or Easel.ly. Use facts and statistics you already have from prior research, or gather new information with a survey.

18. Do Hypothetical Client Work 

Time Required: 2-4 hours

via SEOMoz

Your clients may not want you to share on your blog the methods you’ve used to help them. You can still show off your thought process and your skills, however, by picking a company that you would like to have as a client and explaining what type of work you would do for them.

19. Create a Map

Time Required: 10 minutes

Instagram Photo Map

A map is simply another form of content that you can describe and customize. Sites like Map-Generator.Net allow you to create and mark up maps. Use this to enhance a post about a travel experience or widespread research data. An Instagram Photo Map or something similar can further contribute to the visual appearance of your post. In sharing your pictures you can make your blog more personal.

20. Tell a Story

Time Required: 2 hours

via Storybird

Blog posts can be informal and imaginative, whether you are telling a story about a personal experience or bringing some creativity to otherwise boring data. You can also bring a story to life with Storybird, a site that allows you to create a simple virtual book.  It can be used as a fresh format for a How To guide like in this example.

21.Teach a Skill Using Interactive Examples

Time Required: 3 hours

Will Critchlow’s Interactive Guide to Robots.txt

Take your step by step guide to the next level by making it interactive somehow. There are dozens of ways to do this, and you will have to find what makes the most sense for your industry and skill set.

22. Explain a Strategy Using Analogy

Time Required: 2 hours

via iAcquire

Analogies can come in handy in several cases. First, if you want to add insight to a topic that has already be discussed at length elsewhere, using an extended metaphor to drive in your point can shed new light on a topic and bring attention to your opinion. An analogy can also liven up a less interesting subject, or help to explain a more complicated process in terms that anyone can understand. Beware of stretching subjects that are too dissimilar or of confusing your audience with overly intricate examples. Keep it simple and relatable for the best results.

23. Share a Spreadsheet or Google Doc

Time Required: 1 hour

Distilled’s Email Permutator Spreadsheet

Chances are you use an Excel spreadsheet or Google Doc to help speed along your day. If you can save other people time by sharing this file, your audience will greatly appreciate the help. If you don’t already have a shareworthy document, think about a process that you would like to make easier during your work day, and try to find a solution. Blog about your results.

24. Show Examples of What Not To Do

Time Required: 2 hours

via Koozai

This is similar to a How To post, but works by providing examples and explanations of what does not work. Ultimately, the goal is to teach people what they should be doing by illustrating what they should avoid.

25. Propose a Theory 

Time Required: 1 week- 1 year

“The Bigfoot Update”

As you take notice of changes in your sphere of influence, see if you can find patterns in or correlations between data points. If you have an idea of why these changes may be occurring this way, people in your space will likely be interested in listening to your theory. This can be time consuming as you want to consider multiple possibilities and address each clearly. If your theory leads to new strategies in your space, however, the payoff can be quite rewarding.

26. Give Kudos 

Time Required: 1-2 hours

Distilled #ContentCrush

Positively mentioning another brand can be great for your blog. You can get increased traffic to your post coming from the other company and their followers, and may even see reciprocity in the future. By pointing out elements of another company that you admire, you are providing a great resource to your audience with concrete examples.

27. Create a Timeline

Time Required: 30 min- 1 hour

via Dipity

A timeline can be a fun way to fit a lot of information into a concise and visually appealing post. Use a site like Dipity to add a great balance of images and text to chronological data.

28. Answer Why

Time Required: 2 hours

via Search Engine Land

You can’t teach a new skill in every post you write. Sometimes you should be reflecting on why a certain method or tool is worth reading about. Answering “Why?” is just as open ended as it sounds… Why Something Works, Why Someone Should Care, Why You Got Results… fill in the blank with whatever is most relevant to the timing of your post.

29. Host an Event 

Time Required: 3 months- 1 year

via Blueglass

Hosting an event takes planning and sometimes a big budget, but no matter what the scale of your event is, you can use it as the subject of some blog posts. Use your blog to announce the details of your event, talk about the planning process and obstacles you’ve run into, and recap how it went afterwards.

30. Draw a Cartoon

Time Required: 1-3 hours

“Our Social Plan” via Marketoonist.com

A cartoon adds spark to your blog by showing off your wit and giving your audience something quick and enjoyable to grasp. Cartoons can be great to use within larger posts, but they are also content in their own right and can stand alone.

31. Target Industry Beginners With Tips on Getting Started

Time Required: 12 hours

via SEOMoz

Many of the posts we’ve talked about so far are meant to dazzle and challenge the brightest people in your target audience. Don’t neglect another crucial segment–those just starting out in your field. Break down your steps and provide more thorough examples in this type of guide. Leave out the jargon unless it is clearly defined, and convey that your blog will continue to serve as a resource. Getting beginners to frequent your blog can build up a loyal following of people who will engage, ask questions, and come back for more.