Last week we presented to you Part I of The Best of Lunch Break, take this chance to catch up on Part I! Enjoy this week’s video with a mash-up of the greatest scenes from lunch break, with: Tony Rojas – Creative Director – Nielsen Ron Garrett – Client Development Executive – Distilled Adam Audette…
Welcome to the next installment of iAcquire’s “Ask an Expert” series. This month we will cover an area that is very near and dear to my heart: media relations. This month, we polled media relations experts and journalists to get to the bottom of how to connect with today’s journalists, fueled by digital connections. These…
If content is ‘king’ and usability is the ‘queen” (according to my good friend Matthew Capala), then timing would be the spoiled prince. One who, if not attended to at the right time is not going to be a happy camper. Although good content will always be seen — how much of the content you…
Marketing experts tend to only focus on search optimization for Google for obvious reasons – Google is the number one search engine. But it doesn’t meant that it is the end all of search engines. As a matter of fact, if your website has been dinged by Google’s algorithmic changes, then ranking in other search…
Behavioral psychology informs everything we do in inbound marketing — whether we know it or not. Understanding the psychological factors that influence consumers can help us create marketing strategies that truly speak to consumers’ needs.
Week after week we have been graced with the presence of industry thought leaders for lunch break. The insights we gained, the conversations they provided us with are invaluable. Enjoy this week’s video with a mash-up of the greatest scenes from lunch break, talking about SEO, page rank, author rank and the existence of a…
It may be true that you can’t be ready for everything. But when it comes to social media and reputation management, you can prepare for crazy. Crazy, when you’re a community manager or social media strategist, is something that you have no control of whatsoever – but impacts reputation both on and offline. It is…
The Facets Model of Effects explains how and why consumers react to advertising. Using the same principles can help you write more effective content.
Das ist doch alles kinderleicht, oder doch nicht? It’s all easy as pie…or not? What comes so naturally to you every single day doesn’t necessarily for others. Your native language – English or not – may seem like an easy language to learn, however the more you study it, the more difficult it gets. On…
TOPIC: Community Managing Link a Boss GUEST: Mahbod Moghadam (@mahbodmoghadam), Co-Founder of RapGenius (@RapGenius). #inboundhh is at 5 PM EST on the first Monday of every month! Follow @iacquire for details. Q1: What does community management for Rap Genius entail? Q2: When you were founding Rap Genius, did you always plan on being the community…
helenlagares wrote:
I do have to say how this post made me think, not just about how the c...Bruce Marjoribanks wrote:
This is a superb article. Thanks for sharing this data and busting a f...Norris A. A. Rowley Jr. wrote:
Hey Sonia, we did get a chance to classify the respondents based on ge...Sonia wrote:
Did you get a chance to classify your respondents on the basis of occu...Corrin Riley wrote:
They need to learn to provide an email address so we can contact about...Phil Bryant wrote:
Thanks! behavioral psychology as applied to digital marketing is somet...